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Defining Your Style - Moodboarding & Photography

I am really excited to be teaming up with the super creative and inspiring Guder Herder who is coming to London in November to run a workshop with me. She will share her amazing moodboarding skills and knowledge with you, and combined with my photography teaching we will work with you to create your very own visual signature for your brand/blog.

Defining Your Signature Style : Photography and Moodboarding. 

Would you like to learn which photography style creates the image you'd like to convey for your brand?

Are you interested in finding your very own signature and build a well structured brand on it through the creative technique of moodboarding?

If you answered yes to either of these questions, then this workshop is for you! Learn how to distinguish and create the main trendy photography styles, visualize your own image through a moodboarding exercise and find your visual signature.

This 2 days workshop will teach you:

1) how to identify and work with three of the current major photographic styles and their characteristics;

2) everything you need to know about working with natural light, composition, shooting and editing with your camera phone, and shooting in Aperture Priority on your dSLR, to enable you to create the signature style you want.

3) how you can visualize your own style using a tactile mood board that allows you to combine different elements in the way you want to be perceived  as a brand or blog

4) 10 creative ways of designing a tactile mood board that evokes interest and emotion

“The moodboarding technique goes beyond interior design and can be a powerful starting point for setting up a brand vision. I helps to formalize ideas and kick starts your project.” Gudy

The program consists of:

A joint lesson with Gudy Herder and Emily Quinton where they identify three of the current photographic trends and how you can create them for your brand.

Lessons with Emily Quinton where she teaches about the importance of natural light and how to use it well.

Composition and style. How to use your camera phone to its best ability and how to shoot in Aperture Priority mode on your dSLR. She will combine theoretical and practical sessions, to enable you to put into practice what you are learning about and to experiment with different styles, so you can begin to develop your own signature.

Lessons with Gudy Herder where she teaches how to start to structure a mood board, the way and techniques of building it up until you have found your very own individual style that defines and distinguishes you.

We will also all set up a giant group moodboard together, where we will see what currently inspires us and discuss the outcome.

Combining photography and mood boarding will enable you to really explore your creativity, build on your brand, begin to identify your style and create beautiful photographs and a mood board to represent your signature.

“There is no point in developping your style and vision for your brand/blog if you can’t create images to represent and reflect that”. Emily

This workshop is designed for bloggers and professionals who want to....

* develop their brand into one which is well-defined and recognizable.
* build on their creativity and photography
* define and strengthen their signature style with a coherent message

How much is the workshop?

The workshop is 275.00 GBP per person. This includes participation in a two days workshop, all work materials, a handout in the form of a PDF download that includes the theoretical content.
Beverages and a light lunch will be offered at no additional cost.

When will the workshop take place?
The workshop takes place on Saturday and Sunday, November 08+09  from 10:00 AM to 5:00 PM. There will be a get together at 9.30am for these who’d like to share their morning coffee with us.

Where will the workshop take place?
The workshop will take place in Shoreditch, London.

What should I bring?

For Emily’s class: We recommend that each participant brings his or her camera phone and dSLR. Remember it have batteries fully charged, empty memory cards and don’t forget your phone charger. You are welcome to bring your own props to photograph if you want to but we will have a lovely range for you to photograph too, including some delights from West Elm.

For Gudy’s class: We recommend that each participant brings his or her own materials, including tear sheets, photos and images (ideally 10 to 15 motifs), fabric and material samples and color palettes for the creation of the mood board. It would be very helpful for participants to think of some general ideas before attending the workshop being it working on a personal topic or related to building on your style and image. Enough additional supplies and magazines will be provided for further inspiration.

What happens if I can’t make it?

In the event of non-participation after successful registration, no refund will be given.
In the event of the cancellation of a scheduled workshop, registration fees will be fully refunded to registered participants. The minimum number of course participants is 10.
The number of participants is limited to 14. We will work within groups of 7 to ensure that each participant receives individual attention!

Register today here! We can't wait to spend an amazing weekend with you!

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