The key theme of the fair is community and bringing people together to share their passions. This is explicit in a series of interactive talks titled the Craft Code Village, which explore the relationship between the craft community revival and the Internet. In response to this the Southbank Centre have invited Craft Bloggers from across the UK to create a collective Virtual stall on their blogs for the weekend of the fair. Crafters traditionally share their practice at market stalls and sell their goods as a way to generate income, whereas craft bloggers are more likely to share online and often share how to make their craft too. What happens when craft bloggers create a virtual stall?
Here is the outcome of the craft bloggers virtual stall: a Tutorial Stall sharing one link to each blogger's favourite DIY tutorial on their site. It provides a chance for all 12 bloggers to simultaneously share each other's practice to their readers and through doing so celebrate the very foundation of Craft Code Village.