Welcome to the first lesson in my brand new Makelight Photography for Beginners course. I'm so pleased you've chosen to spend the next two weeks with me. I'll do my best to make it an inspiring and thought-provoking experience for you.
Today I want you to begin to think about your Visual Style and Visual Story Telling.
I have made a video for you – please find a quiet moment during your day to watch it.
I am sure you are all very aware of how much visual content is out there today and how important it is to make your brand stand out. You want people to recognise your own visual style and to enjoy your visual story telling.
This is a huge thing to think about and develop but I always like my students to think about it right from the beginning, even if it might feel a bit daunting. Please don't panic about it. Just see today as the first day of beginning to think about it and work on it. It isn't something that will just happen.
In the next couple of weeks there will be some lessons that make sense straight away and others, like this one, that are going to take time. But it is always good to make a start!
Please make a private Pinterest board and start to get a sense of what you want your visual style to look like. Images that give a feeling of the kind of style you want to achieve are what you're looking for. On my Pinterest I gather so many images more or less all the time. If you look through some of the boards, you'll see me exploring different styles and palettes.
To me it's my sketchbook – I gather inspiration before distilling it into what I produce myself. Here's an example. My Dark and Moody board. If you've seen my Instagram gallery you'll see that this isn't a style that often appears, but I continue to explore it nonetheless.
If you've taken part in my taster course you'll have had a short introduction to this. Try to take things further. Delve into a specific area that you've already been collecting around. What colours are shouting at you, what themes seem obvious, immediate and achievable?
Have fun! xo